{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2F10-minute-martech.simplecast.com%2Fepisodes%2Fkevin-hein-surrender-to-experimentation-jStdIduC","width":444,"version":"1.0","type":"rich","title":"Kevin Hein: Surrender to Experimentation","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ef1272bf-7ccc-4164-b4d1-fb42b20b1437/f2b9c62e-b91c-4f00-9e92-85fc84a64545/10minv2-01.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fdbac6e1-e322-4193-a97b-efd6072d7962\" height=\"200\" width=\"100%\" title=\"Kevin Hein: Surrender to Experimentation\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Kevin Hein, Chief Growth Officer at GIPHY, joins the show to explore why experimentation—not optimization—is the most critical skill for marketers navigating AI, automation, and rapidly changing consumer behavior."}