{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2F10-minute-martech.simplecast.com%2Fepisodes%2Fmatt-bertram-play-the-new-game-DDaemmqr","width":444,"version":"1.0","type":"rich","title":"Matt Bertram: Play the New Game","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ef1272bf-7ccc-4164-b4d1-fb42b20b1437/f2b9c62e-b91c-4f00-9e92-85fc84a64545/10minv2-01.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dcc0a9ce-bff9-4857-916f-271f16ab8254\" height=\"200\" width=\"100%\" title=\"Matt Bertram: Play the New Game\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Matt Bertram, Head of Digital Strategy at EWR Digital and seasoned Fractional CMO, breaks down why traditional digital marketing metrics no longer tell the whole story and how a new, AI-fueled game is emerging."}