{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2F16minutes.simplecast.com%2Fepisodes%2F16mins-apple-app-clips-wwdc-wechat-mini-programs-c8vltThJ","width":444,"version":"1.0","type":"rich","title":"Apple App Clips, Program the Offline World!","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5e1d8c2c-81b5-4b70-bb9c-cbcfadb9366d/479fc3ec-1d90-4d0f-adec-77575ded1ac4/a16z-16minutes-fa-flat.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/de72c519-0c66-43dc-a08b-9a30a03a0763\" height=\"200\" width=\"100%\" title=\"Apple App Clips, Program the Offline World!\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"with @fromedome @conniechan @smc90\n\nApple \"App Clips\" and \"App Clip Codes\" were announced at WWDC this week -- but what are they really? They're part of a broader trend, with implications for businesses and brands big and small. But where do (and don't) the parallels to WeChat apply; what does it mean for discovery, super apps, and the future of context-aware computing... especially when more mainstream AR glasses arrive to, er, augment smartphones?"}