{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fa16z-live.simplecast.com%2Fepisodes%2Fgtm-2-product-led-marketing-pI8Msln3","width":444,"version":"1.0","type":"rich","title":"GTM #2: Product-led Marketing ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5e1d8c2c-81b5-4b70-bb9c-cbcfadb9366d/e894f970-9cc6-439c-9df9-94cfb7533131/a16zlive-podcast-cover-final-art1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2c1fbebd-be17-4d9a-9832-805ec1a27465\" height=\"200\" width=\"100%\" title=\"GTM #2: Product-led Marketing \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Hiring a great product marketer, the role of community, building marketing in the early stages, and more. David Ulevitch and Iterable COO Jeff Samuels talk marketing in product-led organizations, with founders Boris Jabes (Census), Deidre Paknad (WorkBoard), and Ian White (ChartHop).  "}