{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fa16z-live.simplecast.com%2Fepisodes%2Fpricing-boss-talk-6-GJe8cucO","width":444,"version":"1.0","type":"rich","title":"Pricing Strategy, Category Creation on Boss Talk #6 with Ben Horowitz and Ali Ghodsi","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5e1d8c2c-81b5-4b70-bb9c-cbcfadb9366d/e894f970-9cc6-439c-9df9-94cfb7533131/a16zlive-podcast-cover-final-art1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eeb7ba26-cd9c-48c7-b41f-84ecfabf40ee\" height=\"200\" width=\"100%\" title=\"Pricing Strategy, Category Creation on Boss Talk #6 with Ben Horowitz and Ali Ghodsi\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Pricing has huge implications for market size. How do you know if the price isn't right? And when a customer says something is too expensive, what are they really telling you? Also on Boss Talk #6: creating a new category, how Ali learned to handle racism, and when to bet on your next product. "}