{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fa16z.simplecast.com%2Fepisodes%2Fsaas-go-to-upmarket-zauORaJa","width":444,"version":"1.0","type":"rich","title":"SaaS Go-to-Upmarket","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3e6b16bd-faa6-4bd2-9916-0013ef10c721/209e2729-b96e-494c-9db5-262c5daf7740/saas-go-to-upmarket.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f4d0fce3-1bb5-412f-b227-cc1454b7f569\" height=\"200\" width=\"100%\" title=\"SaaS Go-to-Upmarket\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"It's easier to move upmarket than down. We look at why this gives SaaS startups the advantage against incumbents and how to price for the move."}