{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fa16z.simplecast.com%2Fepisodes%2Fthe-new-rules-of-media-marc-andreessen-ben-horowitz-nXXfWW8E","width":444,"version":"1.0","type":"rich","title":"The New Rules of Media | Marc Andreessen & Ben Horowitz","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0d97354a-306b-45f5-bf26-a8d81eef47ec/ed2664df-9371-438e-8baf-dd2ee0fdde87/thea16zshow-podcastcoverart-3000x3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2c39bbdc-5907-48d7-bca3-c9586df719f8\" height=\"200\" width=\"100%\" title=\"The New Rules of Media | Marc Andreessen &amp; Ben Horowitz\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Recorded live at the New Media Summit, Marc Andreessen, Ben Horowitz, Erik Torenberg, and Gaby Goldberg discuss how media, communication, and influence are changing in the internet era.\nThe conversation explores the shift from legacy media to creator-led platforms, why authenticity has become a competitive advantage, and how founders can build audiences by communicating directly with customers, employees, and the public. They discuss podcasts, social media, storytelling, corporate communications, and the changing relationship between companies, journalists, and audiences.\nAlong the way, they examine how founders can develop a public voice, why some leaders become influential communicators, and what it means to build a brand in a world where distribution is increasingly decentralized.\n"}