{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fadapt-podcast.simplecast.com%2Fepisodes%2Fepisode-2-with-jorge-miguel-fonseca-Ts5r_CdT","width":444,"version":"1.0","type":"rich","title":"ADAPT Podcast #2 With Jorge Fonseca","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/201f4260-9e38-4e11-b7d2-c5553ad3ef26/32d263dd-b51a-4cbc-ba3f-a889de9eafb9/episode-2-gorge-fonseca-3000-px-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ea6cc978-e9c9-4259-83f4-7ead6e161960\" height=\"200\" width=\"100%\" title=\"ADAPT Podcast #2 With Jorge Fonseca\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“You can develop a better product, a better service - because you connect with your customer”\n\nIn this episode our host, Luís Gonçalves, discusses with our guest how bringing innovative strategies into traditional business models can establish a true digital product organization. Our guest, Jorge Fonseca, is the chief marketing officer & partner of BF Group. BF is a marketing group created back in 1984 and since then has adapted its approach to the digital era successfully - thriving even more during the pandemic. "}