{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fadding-value-with-shy-assar-58c53c3f.simplecast.com%2Fepisodes%2Fep012-allen-buchanan-H2L_L_I7","width":444,"version":"1.0","type":"rich","title":"83.7% Failure Rate: Why Most CRE Brokers Quit (and How to Survive)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1293c931-b112-4a14-abdb-cd52a5b77dbe/32e52526-e7e1-46d5-972b-9d0d86da36a1/adding-20value-20square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/92ce1d33-0b8a-4f57-893e-8a2e1b02fa28\" height=\"200\" width=\"100%\" title=\"83.7% Failure Rate: Why Most CRE Brokers Quit (and How to Survive)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Every year, thousands enter the commercial real estate industry chasing seven-figure commissions, yet statistics show the vast majority are gone within 36 months. Is the \"sink or swim\" model officially broken? In this episode of Adding Value, host Shy Assar sits down with 40-year industry veteran Allen Buchanan, Shareholder at Lee & Associates and author of the new book, The Sequence. Allen pulls back the curtain on the \"brokerage operating system\" he used to close over 2,000 transactions and explains why a broker’s business will never outgrow their life."}