{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fadding-value-with-shy-assar-58c53c3f.simplecast.com%2Fepisodes%2Fep018-steve-azar-1PHGjPLX","width":444,"version":"1.0","type":"rich","title":"Industrial Outdoor Storage (IOS) Explained: Macro Trends & Institutional Strategies | Ambient CP","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1293c931-b112-4a14-abdb-cd52a5b77dbe/32e52526-e7e1-46d5-972b-9d0d86da36a1/adding-20value-20square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ed664d4e-4471-4dd2-947e-582d93a32ec0\" height=\"200\" width=\"100%\" title=\"Industrial Outdoor Storage (IOS) Explained: Macro Trends &amp; Institutional Strategies | Ambient CP\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Adding Value, Shy Assar sits down with Steve Azar, Co-Founder and Principal at Ambient Capital Partners, to deep dive into the world of Industrial Outdoor Storage (IOS).\n\nOnce an overlooked \"mom-and-pop\" niche, IOS has transformed into a high-demand institutional asset class that serves as the backbone of the global supply chain. Steve shares his expertise from his time at Stockbridge and XPO Logistics to explain what truly makes a site \"institutional-grade\"—from heavy industrial zoning and low FAR (Floor Area Ratio) to mission-critical improvements.\n\nWe explore the current state of the industrial market, the \"hit\" taken by Southern California and the Inland Empire, and how Ambient Capital is navigating the shift from a value-add to a stabilized acquisition strategy.\n"}