{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fadding-value-with-shy-assar-58c53c3f.simplecast.com%2Fepisodes%2Fep027-mark-baranick-i8pE7Uzy","width":444,"version":"1.0","type":"rich","title":"The Dangerous Trap for CA Developers","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1293c931-b112-4a14-abdb-cd52a5b77dbe/32e52526-e7e1-46d5-972b-9d0d86da36a1/adding-20value-20square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3bf9758c-e753-4f1a-875a-90b363c62109\" height=\"200\" width=\"100%\" title=\"The Dangerous Trap for CA Developers\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Are we sitting at a massive tipping point for industrial real estate development in California?\n\nIn this episode of Adding Value, Shy sits down with Mark Baranick, Vice President of Project Development at Millie and Severson, General Contractors, to pull back the layers on what is actually happening on the ground in industrial construction right now.\n\nAfter a sluggish 2025, pre-construction and estimating teams are completely buried with a massive wave of pent-up demand. But with growing activity comes a new set of challenges: fluctuating material lead times, rising commodity prices driven by the nationwide data center boom, and new union coalitions entering the space. Mark breaks down exactly what developers need to know to protect their pro formas and maintain speed-to-market in today’s volatile landscape."}