{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fafikra.simplecast.com%2Fepisodes%2Fbahia-shehab-RkU0KJUv","width":444,"version":"1.0","type":"rich","title":"Tobacco, Soap, Beer & Cars: 100 Years of Egyptian Print Advertising | Professor Bahia Shehab","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1ce0a58c-3e05-4d4b-a2e7-f3ffb869b215/29decdd8-9ed2-413f-87ee-5362994ea4a1/the_afikra_podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6eaa42dc-65f1-4f09-952c-adfac3a0af0a\" height=\"200\" width=\"100%\" title=\"Tobacco, Soap, Beer &amp; Cars: 100 Years of Egyptian Print Advertising | Professor Bahia Shehab\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Egyptian print media has historically functioned as a cultural barometer, shifting from the early official bulletins of the 20th century into a relentless and aggressive form of capitalism on steroids. Professor Bahia Shehab discusses her book, \"A Trade in Dreams: A Century of Egyptian Print Advertising\", unpacking how visual culture has been both a witness to and a victim of political upheaval. Her research illuminates a century where advertising functioned as legalized psychological operations, deeply embedded in the daily life of Cairo. By dissecting the visual language of the past, she provides a necessary framework for understanding the mono-culture and flattening of aesthetic diversity in the modern era."}