{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fagave-road-trip.simplecast.com%2Fepisodes%2Fwhy-dont-more-mezcaleros-own-their-brands-SvVmpRBF","width":444,"version":"1.0","type":"rich","title":"Why Don’t More Mezcaleros Own Their Brands?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/33196526-d93f-40a3-b893-6c1771ece956/why-dont-more-mezcaleros-own-their-brands-lou-bank.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ae6993f1-92b5-475c-a984-93ec2e93438d\" height=\"200\" width=\"100%\" title=\"Why Don’t More Mezcaleros Own Their Brands?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip! \n\nAgave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto. "}