{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fagency-collective-tales.simplecast.com%2Fepisodes%2Fserdar-paktin-pakt-4ixH5_QS","width":444,"version":"1.0","type":"rich","title":"Serdar Paktin @ pakt","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1aeeba24-a497-46ea-9936-c82ad6a7fae5/1a361205-d083-4f7e-aafb-e84cbee11c4b/episode-50-4.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9fc92482-b2d1-45e4-b686-8ad0455c5da4\" height=\"200\" width=\"100%\" title=\"Serdar Paktin @ pakt\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Understanding the subtleties and nuances of different cultures and subcultures can give a huge boost to any product launch, so why are so many businesses trying to create a campaign to suit a different culture, rather than creating a product specifically for that culture? In this episode, Ellie speaks to Serdar Paktin, founder of holistic sense-making agency, Pakt, to find out more about how understanding a culture can not only improve your current offerings but create new opportunities too."}