{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fagenticshift.simplecast.com%2Fepisodes%2Fadam-edwards-co-founder-of-metric-theory-tRZQaeB1","width":444,"version":"1.0","type":"rich","title":"Adam Edwards, Co-Founder of Metric Theory","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/23895809-77af-4ccb-8889-d5210e976ee7/d0a7e938-1621-44fe-af8c-a9a1896412d6/adam-20edwards.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d7d89e8a-5777-449f-a0e6-9bca622a1654\" height=\"200\" width=\"100%\" title=\"Adam Edwards, Co-Founder of Metric Theory\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"I interview Adam Edwards, co-founder of Metric Theory, about the company’s founding journey, challenges, and eventual sale to S4 Capital. Adam shares insights into the evolution of Metric Theory, from its beginnings as a pivot from Meltwater Reach's unsuccessful SMB-focused strategy to becoming a successful digital marketing agency.\n\nThe interview provides a behind-the-scenes look at the growth of Metric Theory, highlighting how process-driven strategies, client-focused sales, and commitment to employee development contributed to the agency’s success and eventual acquisition."}