{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fagenticshift.simplecast.com%2Fepisodes%2Ferik-huberman-founder-of-hawke-media-B_Vqwv2d","width":444,"version":"1.0","type":"rich","title":"Erik Huberman, Founder of Hawke Media","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/23895809-77af-4ccb-8889-d5210e976ee7/f26aee30-c8c8-48b2-a430-615c62f76594/erikhuberman.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/beb3dff8-281e-4cf5-8810-e790b641c417\" height=\"200\" width=\"100%\" title=\"Erik Huberman, Founder of Hawke Media\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an \"outsourced CMO,\" emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show."}