{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fai-edge-for-enterprise-marketing.simplecast.com%2Fepisodes%2Fai-creatives-jef-tyler-0klgHI8o","width":444,"version":"1.0","type":"rich","title":"Pretty Pictures: How AI transforms Creative Professionals","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9a63ca3b-8671-44a5-8656-6d89e01916c9/1a9c6496-168c-42ca-ba84-a1d888d7837c/screenshot-2024-02-13-at-10-07-08-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"GenAI’s impact on visual and audio media - the pictures, videos, and sounds we use to illustrate our lives - has been nothing short of stunning. GenAI was at the heart of the recent Hollywood strike: actors, screenwriters and their kin all pointing to the negative and potentially ruinous impact of AI on their craft. Musicians and artists alike scramble to protect their original work before it’s snapped up and recreated by an engine somewhere. But it’s evident that their grip is tenuous - much like holding a fistful of water. It’s a paradigm shift - where does human creativity start and end? If the bots can produce it, is it really ours? And what’s the impact on truth - can we tell fact from fiction anymore? The age of digital disinformation has arrived. \nThis episode focuses on the transformative impact generative AI has on the media arts. From music to video, design teams and agencies are leaning into GenAI and relying on it to shoulder more and more work. But where should it start and end? How much “human in the loop” is required? And when should you declare something is “AI generated” – or do you even need to? \n"}