{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fall-things-fitness-marketing.simplecast.com%2Fepisodes%2Fin-person-vs-phone-sales-9mk04rKA","width":444,"version":"1.0","type":"rich","title":"In-Person vs Phone Sales","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b916f3b-937d-4688-9aa4-c7d291c1153f/4bff2e15-63fe-46d1-81b2-7e39b58653c2/the-20sgpt-20marketing-20podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c578b31b-1840-46db-8399-b06239d34f40\" height=\"200\" width=\"100%\" title=\"In-Person vs Phone Sales\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode explores the pros and cons of in-person versus phone sales for SGPT gyms and why the best approach may not be the one with the highest conversion rate. George breaks down the barriers that can prevent prospects from attending an in-person consultation, the importance of building trust before asking someone to buy over the phone and why a stronger brand can make phone sales much easier. He also explains how moving consultations onto the phone can save valuable time and ultimately create more opportunities to generate front-end sales."}