{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fall-things-fitness-marketing.simplecast.com%2Fepisodes%2Flaunching-a-new-gym-3z3WESsL","width":444,"version":"1.0","type":"rich","title":"Launching a New Gym","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b916f3b-937d-4688-9aa4-c7d291c1153f/4bff2e15-63fe-46d1-81b2-7e39b58653c2/the-20sgpt-20marketing-20podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/df3a22c4-f34e-4072-8439-08358c517b71\" height=\"200\" width=\"100%\" title=\"Launching a New Gym\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode breaks down how to successfully launch a new SGPT gym, with a particular focus on the importance of pre-sale. Miles explains why gym owners should start marketing around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and use a compelling offer and limited availability to build momentum before the doors even open. He also covers the role of Meta Ads in generating early demand, why new locations should expect plenty of conversations before sales, and how a strong pre-sale can put a new gym in a position to hit the ground running."}