{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fall-up-in-your-business-podcast.simplecast.com%2Fepisodes%2Fep-54-with-allan-dib-YDJqULIL","width":444,"version":"1.0","type":"rich","title":"Ep 54: Creating Your Own Marketing Plan with Allan Dib","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/0a78c556-062c-498f-8b83-fb2150d7aa74/muiyb-headshots-78.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eb3f310b-d3d3-4f64-ae49-0ec94d75ca6e\" height=\"200\" width=\"100%\" title=\"Ep 54: Creating Your Own Marketing Plan with Allan Dib\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Allan Dib wrote the perennial best selling book \"The 1-Page Marketing Plan\" because he wanted people to have a practical plan when starting a business, pivoting a business, or even launching a new product. The belief that the best product wins every time simply isn't true. As Allan says, \"The best marketer wins every time\", and it's essential that you identify as a marketer first. Listen in!"}