{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fallintheindustry.simplecast.com%2Fepisodes%2F3bf6775f-3bf6775f","width":444,"version":"1.0","type":"rich","title":"Episode 14: Jennifer Baum of Bullfrog & Baum","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/25779a/25779ab0-9ba8-4cbd-be69-67fee5a47bc3/d50a09a2-eb27-4e4a-9e6e-165f461d306f/1458153587artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d50a09a2-eb27-4e4a-9e6e-165f461d306f\" height=\"200\" width=\"100%\" title=\"Episode 14: Jennifer Baum of Bullfrog &amp; Baum\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week on All in the Industry, Shari interviews Jennifer Baum, president of Bullfrog and Baum. Jennifer discusses the pros and cons of displaying your client list, and answers last weeks guests question about why PR is an important investment for a small restaurant and how that money can be payed back. This program has been sponsored by The International Culinary Center. Todays music provided by Brothers NYC. I think youre more nimble the fewer people you have. [7:25] Client lists are deceptive, because do you list Bobby Flay as a client or do you list each of his restaurants as a client? [12:00] --Jennifer Baumon All in the Industry\n\n"}