{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Famandas-playbook.simplecast.com%2Fepisodes%2Fthe-fatal-flaw-in-marketing-right-now-utG10izP","width":444,"version":"1.0","type":"rich","title":"The Fatal Flaw in Marketing Right Now","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/fcd630b7-4b27-44ea-95c7-761015fc19d2/f1cdda506c028095363b2043c201cec8.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a4bba190-229e-4cf6-8dbb-7ebe4a273da6\" height=\"200\" width=\"100%\" title=\"The Fatal Flaw in Marketing Right Now\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Two people. Same income. Same education. Same lifestyle.\nOnly one of them will buy from you.\nThis is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need.\nIn this episode, I break down:\n✅ Why demographic targeting is misleading\n✅ The rise of needs-based marketing\n✅ How to truly understand who your real audience is\nWhether you're running a global brand or building a personal one, this shift could change everything.\nSee you back here next week,\n— Amanda\n💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying?\n📩 Get deeper dives weekly: https://amandasplaybook.substack.com/\n🔔 Subscribe for new episodes every Wednesday\nMusic I Use: https://www.bensound.com/free-music-for-videos\nLicense code: R3TGE3XX7RG2KZYW"}