{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Famandas-playbook.simplecast.com%2Fepisodes%2Fwhy-emotional-design-is-the-real-luxury-Y0pdK93E","width":444,"version":"1.0","type":"rich","title":"Why Emotional Design Is the Real Luxury","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/a7ddf4f9-5ff2-44c0-82f8-bd072ae4b0af/8e64060f41f391511030283b71f615bd.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/78b37d66-d0de-4f65-8393-9958c8febc7e\" height=\"200\" width=\"100%\" title=\"Why Emotional Design Is the Real Luxury\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This isn’t a story about nightlife.\nIt’s a story about emotion—and what people are really buying when they pay for exclusivity.\nBack in 2008, with no budget and no celebrity backing, Daniel Koch and his brother Derek launched a brunch party in New York City.\nThey didn’t build hype.\nThey built feeling.\nWhat started as Day & Night became something more:\n– A curated crowd, not a pay-to-play model\n– Word-of-mouth as the north star metric\n– Emotional design that made people feel chosen\nThe real luxury?\nWasn’t access.\nIt was memory.\nToday, that same emotional architecture is being used to build modern members clubs, high-trust spaces, and brands that feel magnetic—not because of what they charge, but because of how they land.\nWatch the full conversation to see how exclusivity is evolving—\nAnd what it looks like to build something people never stop talking about.\n#Exclusivity #EmotionalDesign #AmandaNorenWest #DanielKoch #BrandBuilding #CulturalStrategy #Amanda’sPlaybook"}