{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fandreaeppolito.simplecast.com%2Fepisodes%2Fpotential-leads-the-ghost-wedding-pros-hClg1DV1","width":444,"version":"1.0","type":"rich","title":"Potential Leads The Ghost Wedding Pros","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ba60ec7d-05c8-41b1-86f6-06acccdac4d4/b4219e6f-3f80-4a96-880e-332e0ce298e6/podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8947cfdd-98cc-4cbe-8893-1517807bc8e9\" height=\"200\" width=\"100%\" title=\"Potential Leads The Ghost Wedding Pros\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This podcast episode delves into a rarely discussed but crucial aspect of the wedding industry: handling potential leads that suddenly ghost professionals after initial inquiries or consultations.  As a wedding planner, I dedicate a tremendous amount of time to my clients and potential clients.  From our initial discovery call to the development of budgets, tasks, term sheets and contracts, I can spend anywhere from 10 - 30 hours on a potential client before they sign and remit their first payment.  And yet, I have gotten ghosted repeatedly.  Why accounts for this poor behavior?  And is anyone willing to discuss it?\n\n\n\n\n\n"}