{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fandreaeppolito.simplecast.com%2Fepisodes%2Fs4-e7-matching-and-mirroring-h7_Lo4I6","width":444,"version":"1.0","type":"rich","title":"S4 E7:  Matching and Mirroring","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ba60ec/ba60ec7d-05c8-41b1-86f6-06acccdac4d4/d80bf304-f118-4dfd-aa4b-69d4c2d4145d/s4-e7-image.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d80bf304-f118-4dfd-aa4b-69d4c2d4145d\" height=\"200\" width=\"100%\" title=\"S4 E7:  Matching and Mirroring\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What is matching and mirroring?  Is mimicking a client a savvy sales tool, or a disingenuous attempt at trickery?\n\nI believe that if you authentically match and mirror your clients on true points of connectivity you will be able to create true trust and touch-points on a much quicker basis, which creates an environment that allows you to do your best work."}