{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fb2b-no-bull.simplecast.com%2Fepisodes%2Finnovate-now-because-your-competition-isnt-RuXFmAQd","width":444,"version":"1.0","type":"rich","title":"Innovate Now: Because Your Competition Isn’t ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0f557b7b-3118-4b4b-a59d-77787816e98a/a9a0e8d6-4296-4b0c-8a37-3df238effeea/richard-20guha-20b2b-20episode-20thumbnail-20-003.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f21ae71e-2c33-42d7-bfb9-e0fbc5496809\" height=\"200\" width=\"100%\" title=\"Innovate Now: Because Your Competition Isn’t \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of B2B, No Bull, hosts Liz Brohan and her brother Mark Brohan sit down with innovation veteran Richard Guha for a no-fluff look at why innovation fails in most organizations. Drawing on a 45+ year career across industries and continents, Richard argues that companies don’t lack ideas—they lack clarity on the problems worth solving. He reframes innovation as a diagnostic discipline rooted in customer insight, not technology hype or brainstorming theatrics. The conversation explores leadership, culture, and the critical difference between innovation and entrepreneurship, offering practical, human-centered guidance for B2B leaders seeking sustainable growth."}