{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fb2bcreatorspotlight.softwareoasis.com%2Fepisodes%2Funlocking-b2b-success-with-tiktok-A_yyF_nT","width":444,"version":"1.0","type":"rich","title":"Unlocking B2B Success with TikTok","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e11b50e0-3671-451f-b50f-a6f87a0f7e53/646392d8-fca3-4702-b039-55a08f33417d/b2b-20creator-20spotlight-20from-20software-20oasis.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eb1936fe-7e73-4c43-9541-7f042c678f77\" height=\"200\" width=\"100%\" title=\"Unlocking B2B Success with TikTok\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek, Chief Growth Officer at Finch, about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importance of having an effective off-ramp for leads. Jake emphasizes the value of TikTok's growing demographic and its potential for B2B success."}