{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Fcreators-are-the-new-celebrities-1BJzpmb1","width":444,"version":"1.0","type":"rich","title":"Creators are the new celebrities (and brands know it)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/38826c0a-4a1b-4b58-b8f1-0aafe9cad66b/banknotes-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/69515652-fddd-46e9-b6f0-456f28224c49\" height=\"200\" width=\"100%\" title=\"Creators are the new celebrities (and brands know it)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"While brands still often recruit celebrities for big marketing campaigns, superstars aren’t the only—or best—option for building brand credibility anymore.\n\nWith the advent of social media and the rise in creator fandoms, brands are now turning to creators for endorsements. What’s more, many creators lend greater clout to a brand than big celebrities do."}