{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Fepisode-7-banknotes-news-september-9-2022-m4o_v32z","width":444,"version":"1.0","type":"rich","title":"Episode 7: BANKNOTES News (September 9, 2022)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/996ec43f-b8ba-40a2-8631-b6ffa3f22826/screen-shot-2022-09-09-at-8-20-18-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Welcome to this week’s episode of Banknotes news for the week of September 9, 2022. \n\nEach week we provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.\n\nSo here’s what we’re keeping tabs on this week …\n\nDTC brands turn to crowdfunding investments as recession looms\n\nRecession looms, inflation is at a 40-year record high, and supply-chain issues and advertising uncertainty abound. As a result, DTC brands are facing a VC funding drought. \n\nBut it's not all doom and gloom.\n\nSeveral DTC brands are turning to alternative, crowdfunding options to raise capital.\n\nLearn more over at banknotes.link/crowdfunding\n\nInfluencer and publisher whitelisting is all the rage: And it works!\n\nBrands are constantly on the lookout for the next marketing technique. \n\nOne such technique, often referred to as whitelisting, creator licensing, or creator listing (really, various terms mean the same thing here), has shown to be beneficial for particular brands. \n\nIn a nutshell, whitelisting is this: creators and publishers give access to their social platforms (usually Facebook and Instagram, though TikTok is growing) so brands can upload and boost posts.\n\nLearn more over at banknotes.link/whitelisting\n\nChris Meade and how CROSSNET is creating a new sports category\n\nChris Meade is not only marketing a product, he's creating a new sport!\n\nThrough CROSSNET he's brought 'four square' to volleyball, soccer and pickleball; and he's done it all without raising venture money.\n\nCROSSNET products are now sold in Dick's Sporting Goods and TARGET among others and it's even been featured on ESPN.\n\nRead more about CROSSNET over at banknotes.link/crossnet\n"}