{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Fhow-the-sing-2-tiktok-campaign-went-viral-8_1CZEDI","width":444,"version":"1.0","type":"rich","title":"How the “Sing 2” TikTok campaign went viral","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/38826c0a-4a1b-4b58-b8f1-0aafe9cad66b/banknotes-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4ecb6b57-4a96-4dc3-9f20-22e8b8b83b9f\" height=\"200\" width=\"100%\" title=\"How the “Sing 2” TikTok campaign went viral\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Active and engaged users spend considerable time on TikTok, making it a powerful tool for brand awareness. And marketers have quickly caught on, launching creative, fun, and viral campaigns that generate impressive results.\n\nQYOU, for example, launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging."}