{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Fikeas-approach-to-marketing-then-and-now-CpeHxgum","width":444,"version":"1.0","type":"rich","title":"IKEA's approach to marketing: Then and now","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/38826c0a-4a1b-4b58-b8f1-0aafe9cad66b/banknotes-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab0d2d8c-c2b9-4e8d-bae7-fbc4e2fe3a8c\" height=\"200\" width=\"100%\" title=\"IKEA&apos;s approach to marketing: Then and now\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Find out how IKEA built a brand based on consumer effort: the effort to visit the store, navigate its showroom maze, and build the products they purchased from it. "}