{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Flevis-approach-to-marketing-then-and-now-lMITIsLj","width":444,"version":"1.0","type":"rich","title":"Levi's approach to marketing: Then and now","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/38826c0a-4a1b-4b58-b8f1-0aafe9cad66b/banknotes-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/49dc8660-7c73-4ae0-b439-47d98937a7a0\" height=\"200\" width=\"100%\" title=\"Levi&apos;s approach to marketing: Then and now\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"From 1872 to 2020, let's examine the last 143 years of Levi's brand. Keep reading to find out more about the lessons Levi’s learned amidst missed fashion trends, ten years of falling revenue, debt, and a comeback no one expected. "}