{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbanknotes-audio.simplecast.com%2Fepisodes%2Fseo-for-social-media-yes-social-media-limL6yHI","width":444,"version":"1.0","type":"rich","title":"SEO for social media (Yes, social media)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2bc5b6d4-9b9b-42bf-b75f-2963b4be78b7/38826c0a-4a1b-4b58-b8f1-0aafe9cad66b/banknotes-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/62f34d52-25d1-4715-baf9-b8b63462812f\" height=\"200\" width=\"100%\" title=\"SEO for social media (Yes, social media)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“Google it.”\n\nIt used to be one of the most ubiquitous phrases in search. Like Kleenex for tissues, Google is the brand nomenclature for an entire action. But now it may be one of new media’s next casualties.\n\nTikTok, Twitter, and other social media platforms are becoming the new search engine stars.\n\nThis is partially by design. “Search it with TikTok,” says a recent TikTok ad in the UK. “Learn it with TikTok.” You can practically hear steam coming out of the ears (er, servers) over at Google and Bing."}