{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fbarbara-kaplan-your-brand-is-your-bff-QmoNQrsa","width":444,"version":"1.0","type":"rich","title":"Barbara Kaplan: Your Brand is Your BFF","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/3b744cbd-e3a2-4582-9c11-b15e2ed33b75/barbara-kaplan.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Barbara Kaplan discuss:\n\nRelationships as the key to success. \nWhy lawyers may struggle with branding. \nDefining your own brand and narrative. \nUnderstanding how to define your brand and what you do. \n\n\n\nKey Takeaways:\n\nYour why lives at the intersection of what you love, what you're great at, what you want to be known for, what sets you apart, and what your ideal client needs.\nYour brand will be tweaked as you go through your life, but it should always resonate with your clients. \nIf you do not choose what you want to be known for, those you work with will define it for you and it may not be what you want. \nYou want your clients to be your best referral source. If your brand is clear and clearly defines who you are and what you do, your brand can be your best friend.\n\n\n\n\"Branding is about the future. It leverages the past, it reflects the present, and it carries you into the future.\" —  Barbara Kaplan\n\n\n\nConnect with Barbara Kaplan:  \n\nWebsite: https://www.bskstrategies.com/\n\nEmail: barbara@bskstrategies.com\n\nLinkedIn: https://www.linkedin.com/in/barbarakaplanprofile/\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}