{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fbo-royal-simplicity-in-legal-marketing-H9_Z9Zyz","width":444,"version":"1.0","type":"rich","title":"Bo Royal: Simplicity in Legal Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/069903af-7801-4f1a-a7f5-3c57496f2634/366-bo-royal.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/99659b21-41c6-4fdc-8120-73465a958d95\" height=\"200\" width=\"100%\" title=\"Bo Royal: Simplicity in Legal Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Steve Fretzin and Bo Royal discuss:\nThe most common mistakes law firms make on their websites and landing pages. \nWhy you should have A/B Testing on your website. \nUnderstanding where your website traffic comes from. \nTips to improve law firm websites and landing pages immediately.\n \nKey Takeaways:\nFocus optimization on a few key pages - you do not need to overhaul your whole website anytime there’s an issue. \nInvest in high-quality photo (and video) content on your website that educates your clients on who you are, who you serve, and what you’re all about. \nPhone calls tend to be the most high-quality leads - have a click-to-call functionality on your website. \nDon’t underestimate social proof. Nothing is going to sell your law firm better than a client testimonial. \n \n\"All of the tracking needs to be owned by the law firm. It cannot be something that the agency owns. That data is invaluable to the law firm in the long run.\" —  Bo Royal\n\nThank you to our Sponsors!\nLawmatics: https://www.lawmatics.com/bethatlawyer/ \nGet Staffed Up: https://getstaffedup.com/bethatlawyer/ \nGreen Cardigan Marketing: https://greencardiganmarketing.com/\n\nEpisode References: \nIntaker: https://intaker.com/home/ \nModern Wisdom Podcast: https://chriswillx.com/podcast/ \n\nAbout Bo Royal: \nBo Royal is a former Fortune 500 advertising agency executive turned law firm marketing expert. After holding leadership positions at eBay's marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing six years ago and never looked back. Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.\n\nConnect with Bo Royal:  \nWebsite: https://legal.paretoppc.com/ \nLinkedIn: https://www.linkedin.com/in/bo-royal/ \nLinkedIn: https://www.linkedin.com/company/pareto-legal/ \n\nConnect with Steve Fretzin:\nLinkedIn: Steve Fretzin\nTwitter: @stevefretzin\nInstagram: @fretzinsteve\nFacebook: Fretzin, Inc.\nWebsite: Fretzin.com\nEmail: Steve@Fretzin.com\nBook: Legal Business Development Isn't Rocket Science and more!\nYouTube: Steve Fretzin\nCall Steve directly at 847-602-6911\n\n \nShow notes by Podcastologist Chelsea Taylor-Sturkie\n \nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}