{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fdenny-esford-planning-for-success-f7biJI5r","width":444,"version":"1.0","type":"rich","title":"Denny Esford: Planning for Success","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/2a87026a-351b-415b-8cd1-d2ec9256842f/denny-esford.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Denny Esford discuss:\n\nHow lawyers can better plan their day and execute that plan. \nBuild in “no” answers to your strategy. \nExecuting your business plan first thing in the day. \nContent calendars, scheduling your business development, and preparing in advance. \n\n\n\nKey Takeaways:\n\nWithout having clients coming in, consistently, running your firm is just an expense. You need to have a plan to have those clients coming in regularly. \nBe willing to walk away from situations where you and the client are not a good fit. \nPlan your day so your day doesn’t have you. \nLean on the basics - you do not need to be your banker, your accountant, your bookkeeper, your marketer, your receptionist, etc.\n\n\n\n\"Find out where your energy is in your day because that's when you're going to be most productive, and that's where you schedule the stuff that’s tough to do.\" —  Denny Esford\n\n\n\nEpisode References: \n\nBook: Eat That Frog! By Brian Tracy\n\nBe That Lawyer Episode 205: Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort\n\nBook: How to Win Friends and Influence People by Dale Carnegie\n\n\n\nConnect with Denny Esford:  \n\nWebsite: https://www.windycitytrialgroup.com/\n\nLinkedIn: https://www.linkedin.com/in/dennyesford/\n\nTwitter: https://twitter.com/WindyCtyTrialGp\n\nFacebook: https://www.facebook.com/denlaw1217/\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\nPractice Panther: https://www.practicepanther.com/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}