{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fhugo-gomez-multicultural-digital-marketing-nYhTNzQ6","width":444,"version":"1.0","type":"rich","title":"Hugo Gomez: Multicultural Digital Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/27529c3d-ac86-4264-8ca0-54a359c9a5b7/hugo-gomez.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Hugo Gomez discuss:\n\nNiche down on what you know. \nFinding your angle to stand out from the others in your field. \nWorking with outside partners to truly grow and scale your business. \nWhy lawyers should be marketing to the Spanish-speaking communities around them. \n\n\n\nKey Takeaways:\n\nYou cannot please everyone - if you niche into a very specific area, you will be able to find success and give more buy-in to your clients. \nEnglish-only speakers are in decline according to the latest census. \nWorking with a marketing company that has cultural experience in your target market is key for getting the best results and content to that audience. \nMulticultural marketing needs to be done from the ground up - what might work for one culture is not usually going to work for another culture. \n\n\n\n\"What we found is that Spanish speakers when they're making a decision to hire an attorney, what they're looking for is does the firm have bilingual staff. Generally speaking, attorneys don't speak Spanish, and that's okay. All we need to do is just be honest with the consumer and say, this firm as the best bilingual staff you can talk to you regarding your and your auto accident injury.\" —  Hugo Gomez\n\n\n\nGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling\n\n\n\nThank you to our Sponsors!\n\nGet Staffed Up: https://getstaffedup.com/bethatlawyer/\n\nOverture: https://overture.law/\n\nGet Visible: https://www.getvisible.com/\n\n\n\nEpisode References:\n\nAll-In: https://www.allinpodcast.co/\n\n\n\nAbout Hugo Gomez: Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms.\n\n\n\nConnect with Hugo Gomez:  \n\nWebsite: https://www.abogadosnow.com/\n\nEmail: hugo@abogadosnow.com\n\nLinkedIn: https://www.linkedin.com/in/bilingualmarketing/\n\nLinkedIn: https://www.linkedin.com/company/abogados-now/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nInstagram: @fretzinsteve\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: Legal Business Development Isn't Rocket Science and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}