{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fjanet-falk-public-relations-101-for-lawyers-Ff3rqgDJ","width":444,"version":"1.0","type":"rich","title":"Janet Falk: Public Relations 101 for Lawyers","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/03ef7d13-9e10-41df-9ca9-93aeac3ea479/janet-falk.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Janet Falk discuss:\n\nThe power of LinkedIn and how to utilize it to your greatest advantage. \nTuning in to WIIFM.\nHow not to get burned by a marketing or public relations expert. \nThe many reasons (beyond attracting new clients) to be in the news and other media. \n\n\n\nKey Takeaways:\n\nChange your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search. \nSpeak to the issue others face, not about yourself. \nPR and marketing are not an expense, they are an investment. \nWhen a reporter hears from a new source, they will either latch on immediately or file it for later if you reach out with intention and purpose. \n\n\n\n\"People who are attorneys are used to speaking about themselves. In this kind of environment, you're not speaking about yourself, you should be speaking to the issue that the other person faces.\" —  Janet Falk\n\n\n\nConnect with Janet Falk:  \n\nWebsite: https://janetlfalk.com/\n\nLinkedIn: https://www.linkedin.com/in/janetlfalk/\n\nTwitter: https://twitter.com/JanetLFalk\n\nFacebook: https://www.facebook.com/falkcomms/\n\nFind more Resources, including Janet’s Media Profile Tool on her website here: https://janetlfalk.com/library/\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}