{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fkathleen-mcentee-packaging-your-passion-DMwf_y_c","width":444,"version":"1.0","type":"rich","title":"Kathleen McEntee: Packaging Your Passion","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/332ab312-b656-42f0-ac7a-dc3e0be2f52e/kathleen-mcentee.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Kathleen McEntee discuss:\n\nKathleen’s journey from strategy to full service marketing.\nBranding versus marketing. \nDistinguishing yourself from your competitors. \nTalking about what you do and not assuming people know what you do and what your brand is.\n\n\n\nKey Takeaways:\n\nWhen you are living in the weeds, you are not looking at the bigger picture and looking at how your customer is seeing you. \nThe marketing pushes the branding out to the target audience. \nEven if you do the same thing as your competition, if nobody is talking about it, and it is something that people care about, you can stand out by talking about it. \nAsk recent clients what they thought about your business, how you responded, and if and why they would refer you to others. That will tell you what you need to do to sharpen your brand. \n\n\n\n\"Whatever you're really best at, and whatever you have a passion for, is what you use to distinguish yourself within whatever your area of specialty.\" —  Kathleen McEntee\n\n\n\nEpisode References: \n\nProVisors: https://www.provisors.com/\n\nStrategic Coach: https://www.strategiccoach.com/\n\n\n\nConnect with Kathleen McEntee:  \n\nWebsite: https://www.kmcenteeassoc.com/\n\nEmail: kmcentee@kmcenteeassoc.com  \n\nYouTube: https://www.youtube.com/channel/UC2FbD6Q0IXYGMlLTBCYjKlA\n\nLinkedIn: https://www.linkedin.com/in/kmmcentee/\n\nTwitter: https://twitter.com/kathleenmcentee\n\nFacebook: https://www.facebook.com/KMcEnteeAssoc\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\nPractice Panther: https://www.practicepanther.com/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}