{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fmichael-delon-creating-your-credibility-_yRPQJEp","width":444,"version":"1.0","type":"rich","title":"Michael DeLon: Creating Your Credibility","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/88912e86-8bd5-4aa1-b9de-455adf362a19/michael-delon.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Michael DeLon discuss:\n\nLooking for fit, not just for business. \nUsing books to grow your business. \nCredibility, authority, and thought leadership. \nDiscovering your story. \n\n\n\nKey Takeaways:\n\nHaving a book makes you an expert on that topic. It gives instant credibility. \nWorking with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. \nIn our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. \nTell the story that only you can tell. People remember stories. People connect through stories. \n\n\n\n\"It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you.\" —  Michael DeLon\n\n\n\nConnect with Michael DeLon:  \n\nWebsite: https://paperbackexpert.com/\n\nShow: https://paperbackexpert.com/interviews/\n\nLinkedIn: https://www.linkedin.com/in/michaeldelon/\n\nTwitter: https://twitter.com/MichaelDeLon\n\nCredibility Calculator: https://thecredibilitycalculator.com/\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}