{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fmickie-kennedy-press-releases-for-lawyers-7PNQhyz6","width":444,"version":"1.0","type":"rich","title":"Mickie Kennedy: Press Releases for Lawyers","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/e4545177-53cb-49d5-a114-40a0316c095f/mickie-kennedy-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Mickie Kennedy discuss:\n\nThe evolution and power in press releases. \nWhat to look for when sending out a press release and who to send it to. \nTypes of press releases to get noticed. \nBeing interesting and an authority in your space. \n\n\n\nKey Takeaways:\n\nMost journalists are open to being reached and are on Twitter, however, they do often rely on the wire as they are often on deadlines and it helps to narrow down the information. \nSomething with a good story is worthy of a press release. Stories will get coverage. \nLook for anything unique or newsworthy. The subject is more important than the release itself. \nIf you build a relationship with journalists (particularly locally) they are more likely to think of you and quote you on a regular basis. \n\n\n\n\"Another thing that works really well with attorneys is being contrarian. If you have a contrarian viewpoint on a major issue, you stand the chance that you'll get picked up every time they mention this issue because journalists like to be objective, and they like to cover both sides.\" —  Mickie Kennedy\n\n\n\nConnect with Mickie Kennedy:  \n\nWebsite: https://www.ereleases.com/\n\nLinkedIn: https://www.linkedin.com/in/publicity/\n\nTwitter: https://twitter.com/ereleases\n\nFacebook: https://www.facebook.com/ereleases.press.release.distribution\n\nFree Master Class on Building a PR Campaign: https://www.ereleases.com/plan\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\nPracticepanther: https://www.practicepanther.com/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}