{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Fmike-capuzzi-creative-marketing-with-a-book-nlfOzsOd","width":444,"version":"1.0","type":"rich","title":"Mike Capuzzi: Creative Marketing with a Book","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/d68a8501-60d1-49b0-bcc7-abd5abb98f98/mike-capuzzi.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Mike Capuzzi discuss:\n\nWriting a quality book to stand out from the crowd.\nWhy you should write a shook.\nSelf-publishing versus working with a publisher versus a hybrid approach.\nGetting the buzz of the book out.\n\n\n\nKey Takeaways:\n\nMost people have not written a book. It is a way to differentiate yourself from your competition.\nWriting a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books.\nSelf-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book.\nThe key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be.\n\n\n\n\"When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors.\" —  Mike Capuzzi\n\n\n\nConnect with Mike Capuzzi:  \n\nWebsite: https://bitesizedbooks.com/\n\nWebsite: https://mikecapuzzi.com/\n\nPodcast: https://authorfactor.com/\n\nLinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/\n\nGet your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic\n\n\n\nThank you to our Sponsors!\n\nLegalese Marketing: https://legaleasemarketing.com/\n\nMoneypenny: https://www.moneypenny.com/us/\n\nPractice Panther: https://www.practicepanther.com/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\n\n\nShow notes by Podcastologist Chelsea Taylor-Sturkie\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}