{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbe-that-lawyer.simplecast.com%2Fepisodes%2Ftom-conner-reputation-is-the-business-WDEO0VhY","width":444,"version":"1.0","type":"rich","title":"Tom Conner: Reputation Is the Business","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a218f1aa-24d9-40ea-b6b9-9a135d62017f/f70eccac-2371-4e68-b2ef-76df7006f41a/episode-20headshot-20-20-4.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, Steve Fretzin and Tom Conner discuss:\n\nTreating note-taking as professional insurance\nUsing discomfort to set daily priorities\nChoosing relationships as the foundation of business development\nLetting character determine long-term success\n\n\n\nKey Takeaways:\n\nRelying on memory is a gamble, especially when ideas, tasks, and details arrive constantly. Writing everything down ensures nothing important slips through the cracks. The tool matters less than the habit of capturing thoughts before they disappear.\nStarting with the task you least want to do lowers anxiety for the rest of the day. Avoidance only prolongs stress, whether with paperwork or difficult phone calls. Momentum is built by confronting discomfort early, not managing it away.\nReferrals grow out of trust earned through service, generosity, and long-term presence. Bar involvement and community leadership create credibility that no marketing tactic can replace. Strong reputations are built quietly and often pay dividends years later.\nIntegrity functions as a filter for clients, colleagues, and career decisions. Fairness and honesty build trust even with opponents and judges. The same clarity guides how to retire, whom to trust, and how to leave a legacy.\n\n\n\n\"Your reputation is everything, and it's hard to build, and it's easy to destroy.\" — Tom Conner\n\n\n\nCheck out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.\n\n\n\nReady to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/\n\n\n\nThank you to our Sponsor!\n\nRankings.io: https://rankings.io/\n\nLawyer.com: https://www.lawyer.com/\n\n\n\nReady to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/\n\n\n\nAbout Tom Conner: Tom Conner is a fourth-generation Texan and veteran trial lawyer whose life and career span more than four decades of courtroom practice. Raised in a small West Texas farming community, he brought grit and resilience from his early years into a distinguished legal career in Houston, where he handled high-stakes civil and family law cases and earned a reputation for integrity and advocacy. His memoir, From Cotton Fields to Courtrooms, blends personal history with reflections on major trials, life lessons, and the discipline that shaped his path from rural beginnings to respected attorney and storyteller.\n\n\n\nConnect with Tom Conner:  \n\nWebsite: https://tomconnerbooks.com/ , https://www.lawcl.com/lawyers/thomas-r-conner/\n\n\n\nConnect with Steve Fretzin:\n\nLinkedIn: Steve Fretzin\n\nTwitter: @stevefretzin\n\nInstagram: @fretzinsteve\n\nFacebook: Fretzin, Inc.\n\nWebsite: Fretzin.com\n\nEmail: Steve@Fretzin.com\n\nBook: Legal Business Development Isn't Rocket Science and more!\n\nYouTube: Steve Fretzin\n\nCall Steve directly at 847-602-6911\n\n\n\nAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}