{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbeautiful-business.simplecast.com%2Fepisodes%2Fmaking-the-leap-2Mv1kXib","width":444,"version":"1.0","type":"rich","title":"Making the Leap","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71f0edfa-5f6a-431f-92ca-186e5993287e/9ea592bf-e7ee-410c-946a-b9d60b44a1d8/makingtheleap-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a9c9b00b-5aa7-4118-899e-44c994e4b1e7\" height=\"200\" width=\"100%\" title=\"Making the Leap\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The story of the ice trade shows that industry leaders rarely survive disruptive shifts—not because change is impossible, but because they fail to reinvent themselves. In today’s era of AI, shifting consumer values, and rapid disruption, survival depends on bold adaptation, not incremental improvement."}