{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbeautiful-business.simplecast.com%2Fepisodes%2Frebranding-reality-check-Xq2Bl2un","width":444,"version":"1.0","type":"rich","title":"Rebranding Reality Check","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71f0edfa-5f6a-431f-92ca-186e5993287e/6888b20c-00a8-4122-bcca-32bee7d039c9/rebrandingrealitycheck.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/42fdabcb-549e-4be4-9071-29ae23852470\" height=\"200\" width=\"100%\" title=\"Rebranding Reality Check\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"True rebranding goes beyond updating a logo, instead focusing on aligning promises, stories, and values with your target audience. We also discuss the critical role of integrating brand and culture to build trust and drive business success."}