{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbehind-the-billboard.simplecast.com%2Fepisodes%2Fepisode-53-david-masterman-xHb2vU0t","width":444,"version":"1.0","type":"rich","title":"Episode 53 - David Masterman","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/faef2666-1fde-4283-bc31-05c8ecf23ba9/8860fb62-3e69-4b1b-a838-d5e86687958f/dm-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/32a1ac26-69e5-4aba-98a7-f11fd2100548\" height=\"200\" width=\"100%\" title=\"Episode 53 - David Masterman\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/\n\nEpisode #53 of the podcast features the super talented ever ebullient Dave Masterman.  \n\nIt was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. \n\nMany highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. \n\nMore up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well on murals and special builds. \n\nWe finished on ‘I Spy Maynard’s’ (Wine Gums) which is possibly the ultimate in outdoor campaigns and why we do the podcast. So good hearing the story behind this campaign that ended up subverting the Euros and Number 10 Downing Street among other events of last year. \n\nThanks Dave for not only being a fun and charming guest, but for your incredibly thorough preparation for this episode. We have never had a more organised session!\n\nSee you (and James McAvoy) in Waitrose in December 🤓"}