{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbehind-the-billboard.simplecast.com%2Fepisodes%2Fepisode-60-specsavers-part-1-xPS_HKy1","width":444,"version":"1.0","type":"rich","title":"Episode 60 - Specsavers [Part 1]","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/faef2666-1fde-4283-bc31-05c8ecf23ba9/300de019-c713-4fce-8d69-96e2af9a62ff/whatsapp-image-2023-07-27-at-21-42-25.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0a96f41d-64c0-4cf2-a0ce-c8cae253fdc3\" height=\"200\" width=\"100%\" title=\"Episode 60 - Specsavers [Part 1]\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Visuals: https://getbehindthebillboard.com/episode-60-specsavers-part-1\n\nPodcast #60 is part 1 of our Specsavers Special, featuring the brilliant outdoor campaign from creative team Jon Morgan & Bertie Rapkin. \n\nWe explore the background to the work, how the craft played a huge part in making these such a success (kudos to GSA and Lee Bofkin from episode #59) and we hear about the (equally brilliant) executions that never made it. The busker covered in billboard paper a true delight. Please get it to run!\n\nThere’s also a very funny story involving Leeds Art University and one of the posters going up opposite the college shortly after a Specsavers brief.\n\nJon & Bertie thanks so much. It was a real pleasure hearing how you work. As were the pints after. Maybe that’s a new feature for the show 🤓\n\nLook out for part 2 later in the year when we will be talking to Graham Daldry  - the man behind the original line ‘Should’ve gone to Specsavers’, and current Specsavers ECD Richard James, who is doing an amazing job continuing the legacy. "}