{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbehind-the-billboard.simplecast.com%2Fepisodes%2Fepisode-62-peter-souter-llGoSg5E","width":444,"version":"1.0","type":"rich","title":"Episode 62 - Peter Souter","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/faef2666-1fde-4283-bc31-05c8ecf23ba9/4de4d9f6-1128-4d7f-9113-8b0d1716c6a4/whatsapp-image-2023-10-20-at-07-39-58.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Visuals: https://getbehindthebillboard.com/episode-62-peter-souter\n\nRarely have we had such a talented, humble and unanimously respected guest as Peter Souter. Our teaser earlier this week had an amazing response with many waxing lyrical about his creative talent and what a great person he is. So we’re hoping this episode lives up to the hype.\n\nWe talked about any and everything. And managed to fit in some OOH along the way 🤓 The story behind the shredded ‘Industrial secrets’ poster he wrote with Paul Brazier is a belter, esp when you hear the final execution didn’t actually involve a shredder. \n\nPeter’s first ever poster is another great tale - a piece of cardboard with a hand written message he held hopefully outside the house of the great David Abbott in an effort to get a job at AMV. We won’t say anymore but it’s a pretty audacious way to apply for a job.\n\nWe also chatted Guinness - both the Extra Cold posters and Surfer - and Peter recreated the moment of Surfer inception with a scarily accurate impression of Walter Campbell, quietly offering the thought ‘Good things come to those who wait’. \n\nNelson Mandela, Richard Curtis, Paul Belford and a gold fish bowl, The Vicar of Dibley, screenplays, films, advice for Hugh’s debut novel…it was a tour de force.\n\nThank you so much again Peter.\nTotal pleasure. "}