{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbelowthefoldpodcast.simplecast.com%2Fepisodes%2Fcustom-bidding-explained-CymUCC2i","width":444,"version":"1.0","type":"rich","title":"Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f0ee68c8-0e67-41a4-8135-527bc8fffa36/15d68f9c-d6b5-4ed6-860e-b4146bd44d2a/profile-20pictures-04.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0ad1045c-315f-4cf6-ad29-c684404c2149\" height=\"200\" width=\"100%\" title=\"Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Below the Fold, we welcome back Hicham Ghazal, one of the region’s top marketing strategists, for Part 2 of our deep dive—this time, into a topic performance marketers rarely talk about publicly: custom bidding.\n\nIf you're relying solely on smart or manual bidding, you're leaving money on the table. Hicham breaks down what custom bidding really is, why it’s a game-changer for scaling efficiently, and how marketers can start building smarter, more profitable ad engines with it.\n\nWith decades of experience across agency and brand sides, Hicham shares raw insights on what works, what doesn’t, and how the smartest marketers today are turning bidding into a business strategy, not just a media tactic."}