{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fbeyond-the-cart.simplecast.com%2Fepisodes%2Fselecting-an-ecommerce-platform-gSqSZi71","width":444,"version":"1.0","type":"rich","title":"Selecting the right ecommerce platform for your SMB","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/623c556a-0469-4297-a780-c3bca2d6c537/bb7f0112-a75b-4ce3-93c1-b8bec566f6a3/beyond-the-cart-ep-two-ecommerce-platforms.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1f664f1d-8106-4aa4-b76b-88ed5c6e7702\" height=\"200\" width=\"100%\" title=\"Selecting the right ecommerce platform for your SMB\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. "}